AC Milan launches its mobile channel of communication featuring a set of functions that could be conceived only for one of the greatest soccer teams in the world.
AC Milan is one of the better known teams in the sport and soccer national and international panorama. The challenge to offer a new way of interacting with the fans brought first to the opening of a mobile channel, and then to the launching of a dedicated iPhone application.
The user can read the latest news, follow the matches live, find his way to the stadium, and buy tickets and gadgets right from his device.
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