Thanks to the integration with 01tribe’s proprietary platform 345mxm®, the new Euronics smartphone and tablet application for iOS and Android devices, offers:

• In-store experience: Beacons are spread throughout the stores to promote special content and targeted offers to customers
• Geolocalized push-notifications: advanced push notification system to alert users about events and promotions at the closest stores to their current location. Users are also clustered according to data collected on their behaviors, interests, and favorite products
• Dedicated offers: Every store can publish temporary offers on a dedicated page. Offers can differ in terms of products, prices and discounts according to the target user clusters.
• Brand Hub: each partner brand can buy a promotional page in the application where to publish promotions of their top category products

laFeltrinelli is the mobile application for iOS and Android smartphone and tabet devices that lets you:

• Find and discover books, music, movies, toys for your kids and much more, through the advanced research system or by scanning the product bar code.
• Read reviews, watch and read special content about your favorite products and authors, including videos, podcasts, reviews, awards, etc.
• Write your own reviews and share them with fellow Feltrinelli customers.
• Check product availability in nearby stores, order them, or buy them online.
• Order your CartaPiù fidelity card, check your point balance, and discover special discounts and offers dedicated to all card owners.
• Find the closest Feltrinelli store to your location, check opening hours and get directions to reach it.
• Check the status of your orders on the dedicated widget, collect them at the store or look for them at your preferred address.
• Look for the events being organized in your area and share them with your friends.

The app integrates the 01tribe proximity marketing proprietary platform 345mxm® to enable profiled and location-based notification campaigns

A concept to integrate 01tribe’s proprietary platform 345mxm® into the Milan soccer team application. The integration would allow:

• Live updates on the playing team
• Game Highlights
• News from the market
• Special content for those at the stadium, that vary according to the user’s profile and taken seat, thanks to the integration with Beacon devices
• Special offers from shops within the stadium
• Participation to real time contests and discounts during the soccer game